career-advice

Should I write my LinkedIn in first person or third person? [LinkedIn Series]

Matt Glodz
Should I write my LinkedIn in first person or third person? [LinkedIn Series]

We recommend writing your LinkedIn summary in the first person, as it's more personal

Your LinkedIn profile's about section is one of the first things visitors see when they land on your homepage, so you want to make sure it leaves a positive impression.

Clients often ask us whether their LinkedIn summary should be written in the first person or third person.

Because LinkedIn is a professional social network, we recommend writing your about section in the first person (and always including a photo).

Simply put, first-person writing comes off as more personal and authentic.

Writing about yourself in the third person can be awkward.

By eliminating that barrier and writing about yourself in a way that you would naturally speak, you'll be able to build a stronger rapport with your connections.

As a result, your profile visitors will be more receptive to what you are saying and be more likely to engage with you.

As you make your decision, consider the tone of the following LinkedIn summaries written in the first person and contrast them with profiles you have seen written in the third person.

  • Which LinkedIn summaries seem more personal?
  • Which individuals would you feel most comfortable reaching out to?

When it comes to length, how much information you choose to include in your LinkedIn summary is up to you.

Depending on your goals, your summary can be very brief or quite comprehensive.

Neil Patel, for example, is an entrepreneur who is looking to grow his brand and drive traffic to his website. As a result, his summary doubles as a sales pitch, so to speak.

Neil Patel - SEO Expert - LinkedIn Summary Example

Satya Nadella’s about section, on the other hand, is a one-line mission statement. His job title tells most visitors all they need to know.

Satya Nadella - Microsoft - LinkedIn Summary Example

Andi Pimentel does a fine job weaving her personality traits into her description, providing a stark contrast to Kevin O'Leary's summary that follows.

Note that her profile headline, on the other hand, is simple and straightforward.

Andi Pimentel - Uber - LinkedIn Summary Example

Kevin O’Leary’s profile, written in the third person, reads as a standard professional biography.

Kevin O'Leary - Entrepreneur LinkedIn Summary Example

Though it may come off a bit more distant, there's nothing wrong with using a professional biography as your LinkedIn summary if you already have one ready to go - especially if you are working in a more conservative field.

However, if you're just getting started, we recommend keeping it personal and writing in the first person.

To learn more about LinkedIn best practices, check out our LinkedIn Series here! You'll find links to a variety of brief, punchy articles that will help you get the most out of the platform.

If you need help writing and optimizing your LinkedIn profile, email us at team@resumepilots.com or call us at (312) 428-6048 to learn how we can help.


SIGN UP TO LEARN MORE


About the AuthorMatt Glodz


Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer.

After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents.

At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over eight years.


Related Articles

Expert Opinion: How To List References On Your Resume
The reference checking process can be quite nerve-wracking. Should you list employment references on your resume? What happens if you can't get a good reference? We answer frequently asked questions regarding references to put your mind at ease.
Read More
Standout Professional Bio Examples (And Why You Need One)
An executive bio can be a powerful tool to boost your credibility – whether that’s at a speaking engagement, to help drive business or to promote your company. We curated strong examples of bios used in diverse contexts, which we hope will motivate and inspire you to write your own. We also discuss the difference between a resume and professional bio, who needs a professional bio and types of bios.
Read More
ATS Keyword Optimization Tips That Work [Research Based]
We explain how applicant tracking systems (ATS) work and how to optimize your resume to beat ATS scans. A recent study shows that 98.8% of Fortune 500 companies use applicant tracking systems, so resume keyword optimization is key when you're applying for jobs at large organizations.
Read More